HELEA.
Curator

About the Curator and Philosophy

My name is Vlada Zharkova-Sviridova. My journey in art began with a classical artistic education in miniature painting, where precision and attention to detail are especially important. Later, I studied restoration at the Estonian Academy of Arts (EKA), and then received a degree in art history from the St. Petersburg Academy of Arts.

I continue to paint and regularly participate in international plein air events. When selecting works, it is important for me to understand how they are painted, how confidently the artist masters the technique, and what lies behind the image.

My main rule is simple: I will never offer you something I wouldn't choose for my own home. I genuinely love every artwork presented in the gallery.

My task as a curator is not to amass a large collection, but to select works that I truly want to showcase. Sometimes it's a piece that captivates you immediately. Sometimes — one you want to contemplate longer.

Original painting transforms a space not only visually. It adds individuality and, over time, becomes part of the home's history. By purchasing original artworks, you directly support independent artists, helping them to continue creating new work.

Slow Art

We believe that a home is an extension of our soul, our personal sanctuary. In a world overwhelmed by hustle, digital noise, and instant content, we place a special value on things created by human hands. An original painting is one of these things: it doesn't just take up space on a wall; over time, it becomes a part of the space and our lives.

There are no random artworks in the HELEA gallery. For us, Slow Art means attention to the process itself: to the material, the texture, the live brushstroke, and the artist's individuality. Unlike a digital image, original painting preserves the physical trace of the work and the uniqueness of manual execution. Such art doesn't necessarily reveal itself at first glance — it can be examined again and again, gradually uncovering new details.